Privacy Policy

Last Updated: August 26,2017


Wishli Inc. and its subsidiaries (“Wishli”, “we”, “us”, “our”) take your privacy seriously and have developed the this Privacy Policy (“Privacy Policy”). This Privacy Policy summarizes the various ways that we use the information you provide to us or we gather from you while you access or use the website at (the "Site"), our mobile applications ("Apps"), and our related sites (collectively, the "Services").

Please read this Policy carefully. Your access to or use of any part of the Services will constitute your notice about our collection, use, and disclosure of your information in accordance with this Policy. If you do not wish for us to collect, use, and disclose your information in accordance with this Policy, please do not access or use the Services.

We may change this Privacy Policy from time to time. Please review this Privacy Policy whenever you access the Services to stay informed of our information practices. If we materially change this Privacy Policy, we may post a change notice in on our Site or notify you by email.

This Policy applies solely to information collected by us through the Services and does not apply to any third-party activities. We are not responsible for the privacy practices or content of such third parties. We encourage you to read the privacy statements of those third parties.

Our Services are not for anyone under the age of 18. If you are under the age 18, please do not register for the Services or use the Services.

What information we collect?

Registration and login information

When you register for your Services, we collect and store information you provide to us such as your first name, last name, password, and email address. When you login, we collect mobile device information such as device identifier, operating system and geographical data.

Personalization profile information

We build your personalization profile while use you our Services such as your preferences for gender, brands, sizes and materials. We also collect usage information to personalize the Services for you.

Purchase and shipping related information

We may collect information such as your billing address, shipping address, credit card or debit card information to complete a purchase and ship products to you. This information is essential to complete purchases made directly from us.

Information collected by third party analytics software

We may use third party analytics software that collect anonymized data such as device information, usage of our services and performance of our services.

Cookies and related information

We also use cookies and similar technologies to collect and store information such as your browser information, preferences , geographical data and usage of our Services.

How we use your information?

We may use the the information collected for various purposes such as

  • Providing our Services, improving our Services and offering new Services

  • Personalize our Services for you

  • Communicate the updates related to the Services to you

  • Process transactions and to ship products to you for the purchases made directly from us

  • Send you updates, notices and announcements

  • To respond to your support requests or queries

  • To detect, investigate and/or prevent fraudulent, unauthorized or illegal activities

  • Analyze how our Services are used

How we share your information?

We may share order information including your billing and shipping address information with retail partners to ship products purchased directly from us. This is essential since without this information, the partners would not be able to ship the products to you.

We may share your credit or debit card information with third party retailers, third party service providers and payment processors. This is essential to processing your purchases.

We may share anonymized information with our partners for purposes such as listings on our marketplace, getting exclusive offers for our marketplace and marketing purposes.

Affiliate businesses and third party partners linked from our Services may sell items or provide Services (either alone or jointly with us) through their websites or apps. In these cases, you may be routed to third party’s website or app to complete the transaction. Please note that we are not responsible for any applicable third party terms and policies. Please review third party terms and policies before completing the transaction or utilizing their services. We may share information such as your email id with the affiliate business and third party partners only to the extent it is related to the such transaction or service.

We may access, preserve or disclose your information that we reasonably believe is necessary to comply with law enforcement requests and legal processes.

How we secure your information?

We use commercially acceptable safeguards to protect the integrity and confidentiality of the personally identifiable information collected and maintained through our Services. However we cannot guarantee absolute security of your information. We cannot also guarantee that your information may not accessed, altered or destroyed by unauthorized persons or hardware or software failures.

Where we store your information?

Our Services are primarily hosted in the United States and our services are intended for use in the United States. We may store information in other countries in scenarios such as expanding our data centers or subcontracting some of our Services to partners in other countries. By using our Services, you agree to us storing and processing your information in accordance with this policy.

What choices you have?

In order to provide personalized experience, we may ask questions or ask for feedback while you are using our Services. You can limit the information shared by you during such interactions.

You may update your basic profile information from profile section.

You may also delete your account by sending an email to Please note that we may use aggregate or analytics data derived that may include your information but not your personally identifiable information even after we delete your account.

How to contact us?

If you have questions, concerns or feedback related to our privacy policy, please email us at You may send written communication to Wishli Inc.,1250 Oakmead Parkway, Suite 210, Sunnyvale, CA 94085.